SOCIAL DONOR STUDY

Understanding Motivators & 
Giving Behaviors

A line or two elaborating on your benefits. (Why should someone go with you?)

Donor retention rates have been holding at 45.5%* with retention numbers even lower for event-based and peer-to-peer social fundraising.

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What if you could increase that trend?

In this research study we surveyed 1,056 donors who donated via a fundraising event or through a peer-to-peer fundraising campaign to better understand:

Unique behaviors and motivators for different types of social donors

Top factors influencing social donor satisfaction and retention

Preferences for follow-up communication and engagement

Download today and put the research data in action to help you strengthen your social donor engagement and overall fundraising efforts.

*AFP’s 2018 Fundraising Effectiveness Project

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Nearly a quarter of US Adults identify themselves as Social Donors, those who give through event-based and peer-to-peer fundraising.

How can your organization use this data to grow?

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The research findings will help you identify:


Key demographics of donors that are more likely to engage in social fundraising

Motivators that drive social donors to engage with organizations

Factors that convert one-time donors into loyal year-round supporters

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