Fundraising Journey:

Keeping Donors Engaged

A line or two elaborating on your benefits. (Why should someone go with you?)


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The rise of social media, livestream and Facebook, gives rise to a new group of peer-to-peer donors. To attract and convert them in this digital age of fundraising, nonprofits need a plan that taps into their unique motivators.

This guide examines each stage of the peer-to-peer donor journey. Learn insights into peer-to-peer donor motivators.

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Actionable tips to attract new donor segments

Strategies to motivate first-time donors

Ideas to build deeper affinity to boost retention

Best practices to optimize your peer-to-peer fundraising

The new peer-to-peer mantra: 
Fundraising is a journey, not a transaction. 

Successful nonprofits are embracing donor touchpoints to increase peer-to-peer engagement and giving.